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2008 |
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Deploying First-Class Content Management for World-Class Websites
Southeast Asia
23-25 April 2008 . 28-30 April 2008
Learn how to beat out your competition, increase ROI, and improve organization effectiveness with world-class web content management pratices.
Web presence has become a significant part of business strategies. Highly effective websites and intranets enable
more effective competitiveness in the digital economy and
deliver measurable value by increasing sales and
employee productivity.
Web content management should be differentiated from
data management. Data management is about storage;
web content management is about publishing and using
content to enhance enterprise communications and
collaboration, capture operational efficiencies, and
ultimately, deliver significant return on investment.
Many organizations have not realized the importance of
content management. Content is an important resource
within organizations and a ‘hidden’ asset of great value.
When professionally managed, content delivers significant management challenge. Fostering content management
expertise within the organizations is the path of value.
The outline of the program objectives:
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Benchmark best practices to plan and deliver an effective
website and the supporting content management activities.
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Recognize the pros and cons of the three schools of
thoughtfor website management – centralized, decentralized, or collaborative (federated)-and
determine which is right for you.
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Understand and select the right content management system (CMS) and venfor to implement your new
publishing system.
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Justify and measure your content management and website efforts.
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Utilize the latest tools and techniques to help you communicate with key audiences-faster, easier and more effectively.
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Apply the most relevant and appropriate technology according
to business requirements.
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Thoroughly prepare and assess the risk of deploying complex and expensive web and intranet.
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Enhance communications expertise.
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The Facilitator
The facilitator for these three-day workshops, Mr. Ward is a senior e-business consultant with particular expertise in the area of Internet and intranet planning and communications. A specialist in site evaluation and strategic planning, he has worked with many different organizations, spanning many different industries, including Amgen, Atomic Energy of Canada, BC Tel (Telus), Bell Canada, the Federal Reserve Bank, Gartner, HSBC, Manulife Financial, Maritime Life, Mastercard, Government of Ontario, RBC Financial Group, Sprint PCS, and others. He is a frequent speaker and writer and has contributed to two books and has a third in the works.
A recognized North American expert on effective web planning, communication, benchmarking and best practice measurement (ROI), he is is the author of Finding ROI, a leading study conducted on intranet Return on Investment that included participants such as KPMG, Scotiabank, Volvo, Shell, Royal Bank, New York Life, HP and others. Leading companies such as the New York Times, Intel, PBS, the Bank of Canada and many others have bought his white paper that has been read by thousands.
He has led his company and clients to win 15 awards from the International Association of Business Communicators, Canadian Public Relations Society, a the 2004 Webby Award for Best Government + Law Website on the Internet (for HealthyOntario.com).
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Program Objectives
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Deploying First-Class Content Management for First-Class Website : Managing content to create measurable value and deliver significant return on investment by enhancing
enterprise communications and collaborations and capturing operational efficiencies.
This program is particularly useful for managers who would like to acquire the expertise of advance content management and how to maximize the return on investment. |
To register and obtain further information, please contact Adastra Sales Team
Phone . +65 6334 9828
Fax . +65 6334 3275
Email . sales@adstra.com.sg
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